Awesome Racewear: Official Outfitter of SC Motorsports team:
London, Ontario, CAN.: Awesome Racewear, a leading manufacturer and world-wide distributor of high quality custom made motorsports racewear and safety equipment, brings their twenty years of expertice in designing and tailoring custom race uniforms to the SC Motorsports team beginning at this year's 47th annual Knoxville Nationals. The SC Motorsports team will wear one of a kind design crew shirts highlighting the team's sponsors and adding some punch to the overall appearance of the team in '07. Driver, Brian Carlson, will also be using his new Awesome Racewear drivers uniform at the Nationals and all events thereafter. Carlsons and Awesome got together under some very interesting circumstances. The team was competing in the World of Outlaws' first ever Canadian event held at Ohsweken Speedway, near Awesome Racewear's facility in London, Ontario. Carlson had this to say about their new partnership; "I'm really excited about this opportunity. Ken and Cheryl Pelkie, (promoters of Ohsweken Speedway), introduced us to the folks from Awesome after our race at Ohsweken. They put this deal together for us and put the ball in motion. It seems that the great folks at Awesome wanted to do something special for one of the underfunded teams competing in the entire World of Outlaws sprint series this year and chose to work with our team. This is really exciting because they, (Awesome Racewear,) have the ability to do some really cool designs that noone else is doing right now. I really needed a new uniform, and now the entire crew has matching crew shirts to boot!" This includes Carlson's two sons, AJ, age 5, and Seth, Age 2. " The kids are a big part of our team. Although you don't see them in the pit area much, they work just as hard as Mom and Dad at this deal, and now they get a little more recognition as being an integral part of our SC Motorsports team," offered team manager and proud Mom, Sarah Carlson. "We wanted something clean and professional looking, especially for the high profile races shown on television, like Knoxville. We were sure to acknowledge Ohsweken Speedway by including their log into Brian's uniform design. Kevin, Shannon, and everyone at Awesome did an unbelievable job here. I can't believe how quick they were able to put all this together. It was only a couple short weeks between our race in Canada and the Nationals, and we weren't home to even get most of the information, sizing, sponsor logos, etc, back to Awesome until we were about ready to head out again. By the time we arrived at Knoxville, the uniforms were there waiting for us. Now that's service!" Once the SC Motorsports driver saw his new uniform, he just beamed, "What more can I say, this is simply Awesome." Awesome Racewear has won the Knoxville Nationals best appearing crew award the past two years with drivers Chad Kemenah and Brooke Tatnell showcasing their crews' uniforms. For more information about all the Awesome Racewear product line, you can visit their online catalog and store at: www.AwesomeRacewear.com
Triple XXX Root Beer & Family Restaurant renews for '07:
West Lafayette, IN: Triple XXX Root Beer and Family Restaurant, a local tradition, has renewed their partnership with the SC Motorsports team for the 2007 World of Outlaws campaign. Greg and Carrie Ehresman, owners of Triple XXX Family Restaurant and Route 66 Diner came on board as a marketing partner late last season to help the SC Motorsports "family" team with driver, Brian Carlson, behind the wheel. Located on the edge of Purdue University's West Lafayette campus, Triple XXX, "on the hill but on the level," has long been a common eating and meeting place for students and locals alike. Recently, the Ehresmans opened a second location, called Route 66 Diner, with a distinctive and historic mother road theme. Both restaurants feature the same menu and serve up heaping helpings of all your favorite foods. Triple XXX will be featured on The Food Network in the coming weeks in a show called, "Diners, Drive-Ins, and Dives." The show will Air on June 11th 2007 at 10PM eastern standard time.For more information on Triple XXX Root Beer & Family restaurant, please visit them on the web at: http://triplexxxfamilyrestaurant.com/index.html
SC Motorsports proudly announces several new marketing partners
Linden, IN: SC Motorsports announces several new associate sponsors to their team this year. Coming on board to the SC Motorsports family of sponsors is, Hoo-Ahhs. Hoo-Ahhs may be a new name to circle track racing, but is well established among the hunting and fishing circles. Hoo-Ahhs offers unscented cleaning wipes that are essential for every serious outdoorsman. The Hoo-Ahhs wipes are used for removing camoflauge from hunters and their gear and are even used by the United States military forces. These things are great, exclaimed Brian Carlson. Hoo-Ahhs are perfect for the driver and the crew. I use them on my helmet between races, and they work great for quick clean-ups while working on the car. They will clean most any surface and are sensitive on your skin. They come ready to use, and are easily disposed of, unlike used grease rags and the sort that seem to collect in the shop and trailer. Were always looking for new applications of our product. Now, were very interested in how the racers use our Hoo-Ahhs, Jack Bloom, president of Hoo-Ahhs. You can learn more about Hoo-Ahhs, and all the great uses of their products by visiting their web presence at: www.Hoo-Ahhs.com
Long time motorsport manufacturer and supplier to top race teams world-wide, NGK, has announced their support of the SC Motorsports team for 2007 and beyond. NGK Spark Plugs have been firing winners across the world in racing for years. NGK is recognized as a world-wide leader in spark plug technology, and we are excited to have them on board. We look forward to a long business relationship with a company known for having such a superior product. Sarah Carlson, manager, SC Motorsports. Brian has tested and used NGK plugs here in our kart engine building shop, and now were proud to offer them in all of our customers engines as well. This is a win-win situation for all parties involved. We are able to offer the best quality products to our customers, just the same as we use on our own race car, continued Carlson. You can check out the complete line of NGK spark plugs and other performance parts on the web at: www.NGKsparkplugs.com
Midwest Rentals, Inc, locally owned by the Schafer family since 1953, has come on board as a sponsor of the SC Motorsports World of Outlaws team for 2007. Midwest Rentals manager, Jim Stacy, has been a long time friend of the Carlsons, and has recently re- located to eight acres on the south side of Lafayette, IN. Midwest has always specialized in weddings and party supplies, but also features a complete line of tools, and with the new location can now offer contractor supplies including heavy equipment such as dozers, backhoes, and brush chippers. "We're really excited to have the Carlsons be a part of our open house and grand opening. Having their World of Outlaws sprint car here will only add to the excitement," offered Stacy. "This is a really neat deal for us to have Jim and the entire Midwest Rentals staff behind us this season. It's always nice to be able to meet with many of our fans from Lafayette and surrounding communities," beamed driver, Brian Carlson. "We'll have the car on display after our race at Kokomo, (IN), and have autographed photo cards for everyone who attends. Kids will get to sit in the car and that brings a smile to everyone's face," continued Carlson. The Carlsons will have their familiar #18 on display for the Midwest Rentals Grand Opening at their new location at 2725 Old US 231 South, Lafayette, IN, June 7th, from noon to 7pm. For more information on Midwest Party Rentals, you can visit them on the web at: www.midwestrentalsinc.com
AutoBGood becomes part of the SC Motorsports "family" team. AutoBGood, an entertaining series of bible based children's videos offers "full throttle fun "for kids of all ages. AutoBGood also recognizes the value of promoting to the race fans and their families. "Our kids just love Johnny and all the characters from the AutoBGood gang. We were customers before contacting the company," Sarah Carlson, team manager of the SC Motorsports #18 (and mother of two). "It's great to have a resource where our kids can be entertained, as well as learning family values and good morals." AJ Carlson, (age 5), had this to say, "Johnny is a very cool show. He helps kids learn to behave." We couldn't have said it any better. The AutoBGood programs can also be seen in most states on PBS (Public Broadcasting). Please consult your local listings for air times. Kids are encouranged to visit the AutoBGood website for quality family games and activities. For more information on the AutoBGood videos, please check them out on the web, at: www.autobgood.com.
In addition, the SC Motorsports team has been hard at work securing much needed additional funding for the team to be successful this season. For more information on the SC Motorsports Blue Collar Team, and all their sponsors, you can visit them on the web, at: www.CarlsonMotorsports.com
Milford, IN: In today's tough demands on towing capacity, one company's products is at the forefront of the industry. EZ-Ride Corporation, Milford, IN, has been a long standing leader in the heavy duty hitch industry, and has recently added a new product to it's successful line-up, the EZ-Cruise suspension. EZ Cruise is a suspension stabilizer that is used on many commercial vehicle applications such as semis, busses, and ambulances and is recently making a big impact on the recreational vehicle market in large motorhomes and even light trucks. EZ-Cruise helps to stabilize the front end of your vehicle by reducing or eliminating unwanted vehicle sway. This amazing product was designed to give the vehicle a smoother/more stable ride and improved anti-sway control, resulting in greater safety and added comfort for drivers and passengers. The SC Motorsports team has already been using the EZ-Ride Ruff-Neck hitch system, and will implement the EZ-Cruise suspension on their team's hauler as well. EZ-Ride Corporation, a leading manufacturer of heavy duty hitches in the recreational vehicle industry, has come on board to showcase their Ruff Neck trailer hitches and EZ-Cruise suspension components. Howard Sellers, president of EZ-Ride is excited to be a part of the SC Motorsports, Blue Collar Team for 2007. Were excited to be a part of the SC Motorsports team. The team will get our name out in front of a new market, and were excited about the opportunity to become more involved with the racing side of the business, from race teams, to race fans. Brian, Sarah, and family will represent our company well. The Carlsons found the fine folks at EZ-Ride through necessity. We were searching for a supplier for a new hitch for our tow rig because our brand x hitch had broken while on tour with the World of Outlaws last season. We were very impressed, not only with the quality of their products, but with the facility and all the people involved with the company, Brian Carlson, driver of the SC Motorsports #18. "We're proud to represent EZ-Ride and welcome them to our family of marketing partners." EZ-Ride Corporation recently constructed a new manufacturing facility at their Milton, IN location to better expand their growing company. For more information on EZ-Ride and their full product line, you can visit them on the web at: e-zridecorp.com
West Lafayette, IN: Triple XXX Root Beer has a long and storied history. Dating back to 1895, Triple XXX Root Beer "tastes the way root beer used to taste" and is still sold the old fashioned way, as a fountain root beer. Greg and Carrie Ehresman are the proud proprietors of Indiana's FIRST drive-in restaurant, the Triple XXX family restaurant in West Lafayette, IN. The Ehresman's carry on the Triple XXX tradition with their old fashioned root beer stand next to the Purdue University campus. "I used to come here for breakfast or late at night when I was in school. Now I bring the whole family for breakfast nearly every week," said Brian Carlson, driver of the SC Motorsports #18. Triple XXX features some unique menu items which are sure to please Boilermaker football fans and race fans as well. Triple XXX features 100% ground sirloin steak burgers with a wide variety of toppings. One of the more popular burgers with the Carlsons, is the Duane Purvis, which features peanut butter. Being owners of a family restaurant, Greg and Carrie are very excited to be be a supporter of the Carlson's "family" sprint car team. The Ehresman's recently opened their second location, Route 66 Restaurant, which features an automotive and garage theme of the historic route 66. Both locations offer the same great menu with something for everyone. "AJ always get's the "Cat's Meow" breakfast and loves to go there every chance we get," offered Sarah Carlson. The new sponsorship on the Carlson's race car came late in the season, but is a welcomed addition at any point in the schedule. "We're very appreciative of the Ehresman's support. Greg's a car guy. He's restoring an old Mustang and appreciates performance stuff the same as we do. That, and we love their food. We choose to represent products and businesses that we are proud to frequent long before we start talking about sponsorship with them. Our relationship with Triple XXX is a perfect example of this and a great parallel to our hard working "family" team," continued Carlson. For more information on Triple XXX Root beer and Family Restaurant, please visit their website at: www.triplexxxfamilyrestaurant.com
Mechanix Wear, the leading supplier of quality pit gloves to professional race teams for years, has signed on board with the SC Motorsports #18 World of Outlaws sprint car, driven by Brian Carlson. Since 1991, Mechanix Wear Glove technology has helped race teams work faster, safer, and cleaner in the rigorous, high stakes world of international motorsports competition. "We've used Mechanix Wear products for years, and appreciate the quality of their products. We are proud to have been chosen to represent their company in The World of Outlaws Series." Sarah Carlson, team manager for SC Motorsports. "Mechanix Wear makes some quality pit gloves, but I was unaware of just how many specialty glove applications they offer," said Brian Carlson. Indeed, Mechanix Wear currently offers nearly 20 different crew gloves designed specifically for race crew's needs and for every application imaginable, including heat resistant, impact protection, and their newly released Mechanix Glove Light. The new "Light" glove is a specially constructed work glove that features a built in 10,000 lumen LED beam mini-light built into each of the gloves."The "light" glove is perfect for projects that require an "extra hand" where you had to have someone holding a flashlight over you while you work," offered Sarah. Mechanix Wear also offers their quality gloves for other applications outside of motorsports, such as for industrial safety, contractors, and law enforcement. Mechanix Wear is the "original" and offers the perfect glove for performance and safety. "We're excited that Mechanix Wear gloves are also available at one of our other new sponsors for this year, Advance Auto Parts of central Indiana," said Brian Carlson. "Now fans can support two of our team's sponsors in one stop," added Carlson. For more information on the entire Mechanix Wear product line, please visit their website at: http://www.mechanix.com/mw05/
When you need a part fast, you don't have time to go shopping around to see who has it, and who has the best price. Brian Carlson and his SC Motorsports World of Outlaws race team know the value of the best part at the best price. That's a big reason the Carlsons have teamed up with their local central Indiana Advance Auto Parts stores. Sarah Carlson offered, "It seems we are always needing this little part or that, and we've not had a sponsor help us out with all the little things that are needed for a full time traveling team until now. We are now proud to say that all of our auto parts business will be with the folks at our hometown Advance Auto Parts." Advance Auto Parts offers more than just replacement parts for your daily driver, as the Carlson's know well. "We go through a ton of brake clean, rags, and other consumables, on the road," said SC Motorsports driver, Brian Carlson. "All these little expenditures can really add up, and then there's the convenience factor...You don't just pull into an auto parts store when you're out on the road with a race rig. Oftentimes we are pressed for time traveling to the track, and other times we are going through towns in the wee hours of the morning. Our association with our local Advance Auto Parts stores will allow us to restock our trailer whenever we get back home." For more information on the SC Motorsports Team, please visit them on the web at: www.CarlsonMotorsports.com. For more info on Advance Auto parts or to fins a retail store near you, please visit the Advance Auto Parts website at: http://www.advanceautoparts.com/
For several years the SC Motorsports team has been using the POP'S brand quick change gear boxes, now they will have the chance to represent the company as a sponsored team on the World of Outlaws tour this season. "We've used Pop's gear boxes for years, and we just love them", offered team manager, Sarah Carlson. Quick change rear end gears used in sprint car racing are precision machined, and very expensive; so transporting the gears safely is of utmost importance to teams on the go. POP'S Racing Products of Arizona markets a very durable plastic tote that many traveling teams use for storing and transporting their quick change gears. Not only are they a very durable method of holding spare gear sets, but they are available in a variety of colors to match any team's colors. "These cases are tough! They don't break up like the competition's. That's the reason we started using them, now I'm just excited about the chance to represent their company and their other fine products by being one of their team drivers," said Brian Carlson, driver of the SC Motorsports #18. POP'S also offers set-up blocks, mud scrapers, and torsion bar bushings that the SC Motorsports team use at each event.. Be sure to catch the Carlsons and their POP'S sprint car on the World of Outlaws tour at a track near you. For more information on the complete POP'S product line, please visit their website at: http://www.popsracingproductsaz.com/
The SC Motorsports #18 will be utilizing 100% quality Brad Penn Penn Grade 1 Racing Oil The Green Oil for the entire 2006 season. "We're excited to have Brad Penn Racing Oils showcased on a World of Outlaws Sprint Car Team," offered DND Oil owner, Danny Fisher. "Sprint car engines are notorious for being stressful to all the internal components of an engine. The most important part of of keeping them going is the proper lubrication. Penn Grade 1 Racing Oils will stand up to the rigors of a touring sprint team like ours," said Sarah Carlson. "Danny and his family have been good friends for several years now. We're just happy to have them involved as a sponsor now as well," added Brian Carlson, driver of the SC Motorsports #18. "Growing up in western Pennsylvania, this match couldn't be better," said Carlson. The BRAD PENN refinery located in Bradford PA, (formerly the Kendall Refinery) is a subsidiary of American Refining Group Inc. Brad Penn offers their exclusive Penn-Grade 1 Racing Oils in several viscosities (10W-30 Partial Synthetic, 20W-50 Partial Synthetic, SAE 50 and NITRO 70) for a variety of applications. Brad Penn is a very well respected name in the racing circles with it's famous 100% Made in the USA "The Green Oil". For more information on Brad Penn Penn Grade 1 racing oils, contact DND Oil at (765) 362-3774, BRAD PENN racing oils at (814)368-1340, or visit their website @: http://www.amref.com.
Orlando, FL. At the annual Performance Racing Industry Trade Show, Sarah Carlson, Manager of SC Motorsports, met with representatives from Staubli Corporation. Staubli manufacturers a quick disconnect high pressure connector that can be used on brake lines, wing lines, or any other application on a race car. "Racing puts every component to the test. If a piece can hold up to the rigors of racing a dirt sprint car with the World of Outlaws some 100 nights per year, then it will work on anything," SC Motorsports driver, Brian Carlson said. "Staubli is a household name in the F1 ranks. Their patented connectors can be found on most all of the teams cars," offered Sarah Carlson. In an effort to introduce the company's fine line of lightweight connectors to the already weight concious sprint car crowd, Carlson, and his SC Motorsports team, plan to utilize Staubli Connectors on some critical components of the sprinter throughout the entire season. "We will be using their lightweight aluminum quick disconnects on our brake lines and wing lines primarily. These connectors are really great for making quick front end or rear end changes without having to rebleed the brake system. It's not uncommon to have to replace a front end under an open red flag condition where you are pressured for time. The addition of the Staubli Connectors to our car will really enable our team to build and rebuild cars much more quickly, while providing a quality seal," Sarah Carlson said. For more information on Staubli, and it's full line of products, please visit their website at: www.Staubli.com.
The SC Motorports team, recognizably one of the smaller teams on the World of Outlaws roster for 2006, has teamed up with one of the big "players" in the industry when it comes to hard racing parts. AllStar Performance is a subsidiary of Lane Automotive, located in Watervliet, MI. When asked of their team's involvement, team manager, Sarah Carlson responded, "We have teamed up with some of the best suppliers to the open wheel industry to best outfit our sprint team this season, and AllStar Performance is no exception. Having owned a retail racing business for almost 20 years now, (specializing primarily in kart racing), it was only natural that we would want to expand our capabilities to handle more of the big car parts that we have been using in our own team for the past decade. We already deal direct with several manufacturers, but there's often times that you need a part right away, and can't wait for shipping from the west coast, or delayed production schedules. AllStar fills that gap perfectly for us." "We're very proud of the associations we have with many of the sport's leading manufacturers, but there's always that little "something" that you end up needing at the last minute. AllStar has it all...kinda like the Wal-Mart of the motorsports industry. For instance, we can count on AllStar and the entire Lane Automotive group to come through with hard engine parts that we don't deal direct on, but always seem to need in a pinch", offered team driver, and respected kart racing engine builder, Brian Carlson. The Lane Automotive group, which includes AllStar Performance and Motor State Distributing, offers a full line of racing supplies from all the top manufacturers. For more information on what AllStar Performance can do for you, please visit their website at: www.allstarperformance.com
Brownsburg, IN. For several years we have been unhappy with the choices available for oil tank manufacturers and the customer service on our previous radiator supplier. Brand "X" just wasn't very good quality, and better quality products were not cost effective. On the other hand, if we didn't run an indy car, there was no time for our needs. Enter, John Godfrey and Spike Products. Our search for a supplier for quality aluminum products, like dry sump oil tanks and aluminum radiators, has come up with what we believe to be the best quality products at a very competitive price. You may remember John as the founder of Stealth chassis before moving onto other projects. John's latest venture finds him building some really trick radiators and other aluminum racing parts. Always a great guy to deal with, the SC Motorsports team couldn't be happier to be dealing and representing the Spike Racing Products line.
Several years ago, Reed cams was involved with the SC Motorsports team through their sponsorship with the ALL Stars Circuit of Champions. "It is with great pleasure that we are back together with the fine folks at Reed Cams," said Sarah Carlson, marketing manager for the SC Motorsports team. Reed's association with the SC Motorsports team promises to be a big help in the performance of the engines as well as the team providing valuable feedback on the products. "I think that most sprint car drivers and car owners just kinda let the cam selection, among other parts, up to their engine builders. Anymore, teams are looking for every competitive edge they can get, and working with the manufacturers direct may just be the answer," said team driver, Brian Carlson. "Of course," Carlson concedes," it's always best to check with your engine builder first, but if you are looking for something extra, rather than just the same part as the guy lined up next to you, you have to do a little homework." Sarah Carlson continues, "That is where the fine people of Reed Cams are involved. We have used their products in the past and were very pleased. Until this year, we haven't devoted much effort to developing horsepower. We have been pretty much restricted by our budget, Reed's sponsorship help with the team will be invaluable!" Look for the Reed Cams logo on the SC Motorsports #18 sprinter at a track near you. More information about Reed Cams and their full product line can be seen at:
Vincennes, IN:With it's previous decal supplier being bought up in a merger, the SC Motorsports team was scrambling to find a quality graphics company to produce lettering for the team's cars and best represent their sponsors for 2002. It was a natural that the team hooked up with Professional Graphics out of Vincennes, IN. Professional Graphics offers a wide variety of vinyl graphics and designs, and specializes in go-kart graphics packages. Sarah Carlson, Marketing and team manager, "We met with Brian Chunley, of Professional Graphics, at one of our karting trade shows in Springfield, OH, and started talking. As we learned more about their business, we discussed the benefits of a sponsorship and discovered we could help each other." Driver, Brian Carlson offered the following. "They can do some really trick stuff, things like fades, reflectives, etc. I'm really excited about their cooperation with our team, and now it gives us somewhere to point all our karting customers for their graphics needs as well." The cooperation should be beneficial to both parties, as the Carlson's well-established kart shop serves customers nationwide. Professional Graphics' website can be seen at: www.KillerKartGraphics.com and is linked through the Carlson's website, www.CarlsonMotorsports.com
Riverside, CA: K&N Filters, the leader in filter technology has agreed to sponsor the SC Motorsports #18 team for 2002. The team previously used exclusively K&N air filters for the sprint car team, but was looking to update to the newer "air box" which flows significantly better to produce more horsepower. Sarah Carlson, team manager, also states, "the new air box design will be easier to maintain between races. We are looking to update all of our engines at the same time to regain some continuity in our engine program. Nothing is more frustrating than to be on the road and need to rob parts off one engine to put on another. Racing is a sport where minutes, even seconds count. Having the new K&N Filter Charger air boxes on all of our engines will help tremendously." Brian Carlson, team driver, adds, "We are always looking to improve our team's performance. K&N's involvement is going to be a big help this year. This new air box not only is going to help the engine breathe better, but it's also made of carbon fiber, so we're shedding a few pounds as well." Be sure to check out the new K&N air boxes on the SC Motorsports #18 at a track near you. To learn more about K&N and all their fine products, please click on the direct link below.